Ep. 166 - BREAKING: Idaho Falls Declares War on Trader Joe’s (Via Facebook Comments - 04/01/2026
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S1 E166

Ep. 166 - BREAKING: Idaho Falls Declares War on Trader Joe’s (Via Facebook Comments - 04/01/2026

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[upbeat music] The noon hour of Madness and Mayhem, the podcast.

Victor, let's, uh, let's listen to some audio here.

Okay. I'm so excited. [melancholy music] Oh, geez.

[laughs]

Not this.

K-Bear 101, what's going on?

[laughs]

Peaches.

Yeah.

Victor really gone or is this an April Fools' joke?

No, man, he really is leaving. Uh, Stuart spoiled the whole, or Stuart spoiled the whole news.

[laughs]

But yeah, no, he's, uh, signed a major deal. Jade's in his office right now.

Well, good for him-

[laughs]

... but it sucks. We'll miss him.

Right? Yeah. I'm right there with you, man.

You got, you got some big-filled shoes to fill there, bud.

Well, luckily I wear a size 16, so I think I'll be okay.

[laughs]

[laughs]

This is K-Bear 101. What's going on?

I talked about this earlier.

Hey, y'all. Hey, Mike. Joe. How are you, Peaches?

Yeah?

Yeah. Yeah, 'cause usually we line up some kind of a prank, but yeah, my guts are a disaster today. Tired. Just didn't-

Same as usual

... have the energy for it. Yeah.

Well, I, I, I told you.

I know. You jinxed me.

I'm a master predictor.

You jinxed me.

I'm, I'm ... I predict what's going to happen all the time.

I know, dude. Like, it couldn't have been one piece of popcorn that led to me just puking my guts out last night. I don't know what I ate. It ... Something messed me up bad, and I'm still like, "Ugh." Like, if I touch my stomach, it hurts.

I was gonna say, um, we should have switched today.

Oh.

I should, I should have done the morning show. You should have came in later.

That would've been great.

You would've been off at 5:00, but-

Yeah

... you, you still would have gotten to sleep in.

Yeah, that, that would've been nice. I did not wanna get up this morning. That's for sure.

Yeah, see.

[laughs]

Should've, should've done the big switch. I honestly forgot today was April Fools' Day-

Ah

... to be quite honest with you.

Yeah, I-

I, I, I really don't pay attention to stupid holidays really [laughs] like St. Patrick's Day.

Well, I figured it out right out of the gate, 'cause I saw this post about Knocked Loose teaming up with Katy Perry.

That was the first thing I saw this morning too.

And then they hashtagged it #AprilFools. It's like, if you're gonna do an April Fools' joke, go with it.

Well, I-

Don't tell people it's an April Fools' joke.

Jeff just sent me a posting for a Crabcore Festival.

Crabcore Festival [laughs]?

In Blue Ball, Ohio.

Okay.

It's September 31st.

[laughs]

It's all these different crabcore bands.

Very nice.

And sure enough, yeah, September 31st does not exist.

[laughs]

But yeah, I was gonna play more of this, uh, audio-

It makes me-

... but we've already heard enough, I feel like

... yeah, it makes me sad.

Why?

Makes me feel bad.

Why? It's, it's a, it's one of the greatest pranks we have ever done. I remember when people were still commenting months later, "I thought Victor left K-Bear."

[laughs] I know.

It's like, tune in every once in a while and listen to the morning show.

Yeah, I mean, every day.

Get off your stupid Spotify.

[laughs]

But, uh, you know, this, there was this one particular caller in here that makes me laugh every time-

All right

... and that is our, uh, our lovable Dr. Pepper. We haven't heard from him in quite a long time.

Yeah, I haven't heard from him in a bit, but-

But he wrote you a letter.

But-

And that was the last day we did the K-Bear 101 secret sound that year.

Yeah.

And I remember, like, we were all huddled in here. E- Every, every single one of us were in here, and he called in and said, "I have a letter for Victor."

[laughs]

And we were all trying not to laugh.

Yeah.

And he just read it on the air.

Mm.

Well, he didn't read it on the air. We recorded it.

Yeah, yeah. And this-

And this was back when I first started too.

Yeah, it made me feel bad. [laughs]

[laughs]

That's for sure.

You got Joe. Oh, doing good, Joe. Doing good.

Good. I just wanted you to ... And Tool, I believe, is Victor's favorite-est band. Wanted to throw one on and some tear inoculant.

Yeah.

[laughs]

I think with him leaving, it's just right to do that, right?

Oh, yeah.

Okay. Yeah, I'm right there. This was back when, uh, audio mixing was not my strong suit, so the-

[laughs]

... the music is still, uh-

It's a little loud

... it's a little loud compared to Joe's audio.

Look, I'll go ahead and do that for you.

[laughs]

For him, man.

For him, for sure. [laughs]

I'm glad for him, but I'm sad for all of us, man.

Right. It's like three minutes long. We don't have to go through the whole thing. I, I just remembered that. I'm like, "Oh, I should re-share this on our socials."

Yeah. Uh, did you share it?

No, I've shared a little clip of when Brenda Pair took over my-

Oh, yeah

... afternoon show. That was last year.

Yes.

Some listeners were like, "She, she sounds hot."

[laughs]

I'm like, "Thanks, guys. Really appreciate that."

It's just Peach's voice-

I feel like that-

... coming out of a woman

... that politician's husband, you know, with the-

Oh, geez. [laughs]

... with the fake boobs, the fake nails, you know. Brenda Pair.

Brenda Pair.

If that wasn't, if that wasn't obvious enough that it was me-

It should've been

... Brenda Pair is-

Brenda Pair

... yeah. Imagine they fired me and replaced me-

[laughs]

... with Brenda Pair.

Just adding salt to the wound at that point. [upbeat music] Of course, Victor, the big mystery, is Trader Joe's coming to Idaho Falls?

Oh, dun, dun, dun.

Now here's the-

Where's the, uh, X Files music?

Here's my prediction. Yeah, where is the X Files music?

It's in the The Jank Show section. [X Files theme music] There we go.

My prediction is this. It's a prank, of course. It's April Fools' Day. Why would you put up a stupid banner on April Fools' Day? You gotta think, "Hey, maybe I should put this up April 2nd at the earliest."

Yeah, if it was real.

If it was real.

Yeah.

The QR code on the banner supposedly takes you to the Trader Joe's website.

Okay.

It doesn't say anything on the, on the website about any business, any Trader Joe's coming to Idaho Falls.

It just takes you right to their website.

Takes you right to the website. The website's pretty outdated.

Mm.

It's not the best website. But there have been job postings posted six days ago-

Hmm

... that, uh, are asking for Trader Joe's part-time crew members. But they're on sketchy websites like part-timejobs.com.

[laughs] Where probably anybody can just go post a job.

And yeah, if you look at the job listing, it looks a little AI generated.

Hmm.

It looks a little ChatGPT, like, make-this-look-official kind of a thing, because I use ChatGPT all the time.

Yeah, and you know what it looks like when it churns something out.

Right.

Yeah.

And so there's those fake job postings. Now, here's my prediction. I believe since that stupid local podcast took the week off-

[laughs]

... I, I think they tried doing this. They did this, 'cause, you know, the host of that show, he put on his best thinking suit jacket

and he said, "You know what would br- bring a lot of listeners to our crappy show is let's pretend Trader Joe's is coming to the area."

Ah, so it was their post.

I think it's them.

Okay.

I think because they took the week off from doing an episode.

Hmm.And then they can come back and laugh

That way they can come back and be like, "We got you." [laughs]

[laughs] I mean, I'm sure-

And then the coach is like, "Oh my gosh, I just parroted what you say."

[laughs]

[laughs]

I'm sure one of these days we'll get one, you know, eventually.

Yeah. Just I, I doubt it. I-

You doubt it?

I, I doubt it. I feel like just ... I, I even saw a post, a comment from Connie. I told some lady to, uh, shut up in Life in Idaho Falls.

[laughs]

Not the, parentheses, Southeast Idaho. Not that awful group.

Yeah. I'm done with them.

I have a nickname for Barbara I can't repeat on the air.

[laughs] Okay, don't. [laughs]

[laughs] But, uh, there's, uh, the other Life in Idaho Falls group.

The l- the good one.

The good one. The, the, the bet- the best side.

Yeah.

The light side, as you would say, if it was Star Wars.

Yes.

Um, yeah. Well, let me queue up the X-Files music again. Um, sh- there's ... They, they posted about the sign in there, too.

Mm-hmm.

Some lady named Connie was like, "We already have too many grocery stores."

What?

So then I comment- Oh, she just laughed at my comment. I said, "Oh, shut up. W- stop with the-"

[laughs]

"Oh, we already have insert business here."

Yeah, um, we need more grocery stores here. We do.

We need a lot more things, and I know people here are gonna get very upset when I say this. Uh, JD called me, like, a California elitist.

[laughs]

And of course he was joking, he's JD. But, uh, I, I was thinking we definitely need expanded roads, obviously-

Oh, yeah

... 'cause there's been so much growth. Trying to drive around yesterday was the worst possible day.

Ugh. Yeah.

I, I, I have seen it in a long time. It took me so long to get to Rexburg because I, I mean, I had to go to stop by my place first.

Yeah.

And trying to get off the, get out in Sunnyside is one of the worst things ever.

Oh, yeah, dude.

And then Holmes was backed up beyond belief.

[laughs] I don't even drive, I don't even drive on Holmes-

And I'm leaving at 5:00 PM

... uh, like, ever.

Yeah. You're leaving at 3:00. I'm leaving at 5:00.

Yeah. I won't drive on it at 3:00.

I- it's so bad. And so I, I had to take a whole shortcut or whole different ... Oh, gosh. Someone don't just commented on my post or [laughs] someone just commented-

[laughs]

Someone mentioned me in a comment on another post. Oh, well. But, uh, where was I going with this?

I don't know. We were talking about Trader Joe's.

Yeah. People were like, "We already have this. We already have that." And you wouldn't believe, like, the amount of stupidity on Facebook.

Oh, Peaches, I would believe it.

'Cause, uh, just there was a, there was one th- one article about Raising Cane's opening up in Chubbuck.

Mm-hmm.

And I did a little game yesterday on my show called Zero to Political.

[laughs]

It took two comments. It took two comments for some guy to be like, "Raising Cane's got more people than the no Kings protest."

[laughs] Of course. Of course.

Take that, liberals.

Every post has to go political.

It's a chicken restaurant.

[laughs] I know. You're-

Oh, the chicken restaurant's painted red.

[laughs]

I gotta support it.

[laughs]

Walmart, take it down.

[laughs]

It's blue.

Maybe we should put that as a fake article on the, on our main page. Something like that.

Yeah.

Walmart's rebranding to be red-

[laughs]

... to support the, the far-right crowd.

[laughs]

[laughs]

Something like that.

People would believe it.

Oh, yeah. But no, no kidding, people are believing anything right now. I'm sure there's people falling for the Knox Loose Katy Perry collaboration that we saw.

Oh, yeah. Yeah, for sure, even though it says April Fools on it. Which, you know, again, if you're gonna do a prank,

you know, commit to the bit, all right?

What was some ... The East Idaho News posted, "Hey, have you fallen for any pranks? Have you ... " What is it? "It's April Fir- First, have you been fooled today yet?" Someone commented, "Yeah, I pretended to be dead in front of my girlfriend and she cried."

Oh, gee. [laughs]

[laughs] [upbeat music] Everyone on Facebook right now is trying to say, "It's a joke" about the whole Trader Joe's thing. It's a joke. It's a joke.

[laughs] Well, no kidding.

And people are saying, "Well, where's your source?" And they're not saying anything. Some guy named Terrell said, "Greater Idaho Falls Chamber of Commerce put it there as an April Fools joke, from what I read."

From what I read.

So then I went to the Greater Idaho Falls Chamber of Commerce page.

Mm-hmm.

There's nothing there-

Of course not

... talking about Trader Joe's. So I commented back, "Where did you hear that at?" And someone named Sammy said it was when they were selling the statue over on Yellowstone. And I think they were-

Oh, okay. Okay. So, you know, the selling the statue on Yellowstone was also a lie, but that happened before April 1st.

And that was a legitimate posting from the Greater Idaho Falls Chamber, which has nothing to do with Trader Joe's.

No.

You think if it was a prank, they would say something immediately.

Yeah. Um, East Idaho News just barely posted about, uh, Raising Cane's opening in Idaho Falls.

Yeah.

I bet there's some, uh ... And it's funny 'cause they said, "Not an April Fools joke," and one of the first comments is, "Better not be a joke." [laughs] After they said, "It's not an April Fools joke," they addressed it.

Wasn't it confirmed

that, that Raising Cane's is coming?

Yeah, it's confirmed.

Yeah. And so-

East Idaho News has a full article about it

... does, does it say it in the article?

Yes.

Because one of our listeners wrote, "Churches?" question mark.

It says in the article Raising Cane's.

And I commented and said, "It's Raising Cane's."

Yeah.

And then he says, "Thank you. I was thinking other than Raising Cane's, they were bringing in more chicken."

Oh.

So he was just convinced that it was an- another chicken restaurant-

Oh, okay

... coming to the area.

Yeah. Somebody commented, "I looked up the address and it's a parking lot." Uh, yeah, 'cause it hasn't been built yet. It, [laughs] there is in fact not currently anything there, but if you drive by it, it's right next door to Grocery Outlet, Peaches, or what used to be Grocery Outlet.

Don't you dare.

They've got the ground all tore up.

I'm sad already.

They got the fences up. They're doing construction. You can go see the location for yourself. [laughs] Right.

Daniel says, "How about Idaho Falls stop getting more restaurants, soda shops, and car washes, and start adding more family recreation options and attractions?"

Um, I mean-

Let's just bring Lagoon and bring it to Idaho Falls.

Dude, I would assume that they would stop building soda shops and car washes if they-

When people stop going to them.

Exactly. [laughs] They're obviously getting business, so, uh, we need them apparently. And who doesn't want more restaurants? Why? Why would you not want more options for food?

Uh, uh, obviously I want more of everything.

Yeah.

I, I want more business. I want more expansion.

Dude, I totally agree.

And I, I think that's why people get so mad, because people come here and then want more, so more gets build- built, and then-People go, "It's not like- it's not my small town anymore."

Well, good. You know, I grew up here in East Idaho. We have all always complained about the things we don't have, and now that we're getting them, now people are complaining because we're getting them because of the growth of the area.

And you can't say, like, "I don't want growth," and then have 12 kids.

[laughing]

You can't say that.

That's true.

I mean, you can't have like-

[laughing]

... "Oh, I have a family of eight, but I don't want more people showing up to the area."

[laughing]

Like, what do you think those kids are gonna do?

Make more.

They're gonna, yeah, make more, multiply.

[laughing]

That's how, uh, human reproduction works. [laughs]

That's correct, Peaches. [laughing]

[laughing] Uh, but yeah, I'm still seeing, uh, uh, more fast food, question mark. I'm seeing... Aw, geez.

Dude, nobody reads the articles. Somebody said, "Is it wingers?" You know? [laughing]

Yeah, there, there's Jane. There's Jen saying, "A whole comment section full of people who refuse to click the link."

Yeah. Like, uh, another guy said, "Probably not till July anyhow." In the article that I skimmed while we were on air here, they said they're hoping to, uh, have it up and running in the fall if all goes according to plan.

I was gonna say-

So if you read the article-

... you need to, you need to build the restaurant entirely.

[laughing]

It's gonna take a bit.

Yeah, exactly. So they said the fall, so it's going to be past July. [laughing] Nobody reads, dude. Nobody knows how to read.

They just see the headline. Okay, you know what? I- I'm gonna do something on our main Facebook page.

Okay.

And for those who tune in, we appreciate you big time, for those who listen to us. For those who don't and just follow us on social media, you're gonna see the difference.

[laughing]

You're gonna see... I'm gonna post something like Walmart repainting itself red here in the area-

Okay

... or something like that.

All right.

Maybe, what, what, what could be more controversial?

Um-

'Cause I was thinking something dumb, like previously this morning. I'm like, "What can I get away with today?" I saw Joey from Joey and Lauren said he just started taking up hair plugs.

[laughing]

So now there's a picture of him with a wig on. I was gonna say I got a full sleeve tattoo last night.

Yeah, do something like that. Yeah, sure.

Something dumb like that, but-

No, head tattoo.

Yeah, no.

You should-

'Cause, 'cause I was, I would have to text my mom prior and be like, "Hey, listen-

[laughing]

... this is a prank."

Dude, when I did the I got fired, uh, I didn't tell my parents, and they were very upset. [laughing]

Well, one of the, one of them was in Romania, [laughs] and I don't think she really cared at that point.

[laughing]

You've done crazier stuff back in the day.

I, I have, but they were, they were concerned. [laughing]

[upbeat music] Wrapping up this noon hour of Madness and Mayhem, I was, uh, talking to Josh right before we started doing this show 'cause he's very excited about the Artemis II taking off today. Today's launch day.

Oh, okay.

And I was, I was-

I saw something about that

... I was thinking some very dark thoughts about it.

Oh, geez. [laughing]

I'm like, you know what? Maybe we should replace that footage with the Challenger exploding.

Oh, geez. [laughing]

And then go, "April Fools!"

Oh, yeah. That's a funny one, Peaches. That's-

Victor Wills, I did that.

[laughing]

You know, yesterday we were in a group chat with a record rep, and-

Yeah

... he, he started the group chat by saying, uh, you're his new favorite sticker.

Yeah. He, you know, took the image of the sticker of me saying, "I did that," and was giving me credit for getting Volbeat to number four on the rock radio charts. [laughing]

Which is awesome.

Yeah.

And then he put something political, like something about the S&P going up 3% or something like that.

Yeah, something about the stock market going up. I did that.

Aaron has a unique sense of humor.

He does.

But it made me laugh that we were just going back and forth yesterday afternoon, and I completely didn't do it to peach their own because of us just-

[laughing]

... making these images back and forth.

Yeah.

I, I had Photoshop open 'cause it wouldn't let me, uh, put your sticker on the, uh, the four pilot names. It said something about copyright infringement-

Huh

... or something like that. So then I went to Photoshop, got the image, just put the PNG of your sticker and made it that way, then emailed it to myself and then sent it to the group chat.

Yeah, I assumed you were making them in Photoshop, but-

Some of them were ChatGPT. Woodstock '99, that one was funny.

[laughing]

Uh, you can see all these different pictures on the K Barrett 101 Idaho Rock and Middle Facebook group if you wanna see them, if you haven't seen them already. I was trying to ask, uh, I was asking AI, I'm like, "What are some silly historical mistakes-

Mm-hmm

... that we could pretend Victor is, was in charge of?"

Yeah.

But then it said, like, there was this molasses flood that killed-

Oh

... like 11 people.

I listened to, uh, an episode of Last Podcast in the Left about that.

Well, I put your face, like, I did that on the old-

Oh, geez

... newspaper article.

[laughing]

Um, obviously everyone still talks about Rockzilla, and I'm sure it'll be brought up in the near future, but-

Yeah

... um, I put your face on that poster there.

Oh, yeah. I thought that was pretty funny.

People were commenting, like explicit comments on that specific picture-

Oh, I'm sure. Uh-huh

... that I had to remove because of the, you know, the rules and stuff.

[laughing]

Um, I put you in charge of You Have Died of Dysentery from the old Oregon Trail game.

Nice, nice.

Um-

Did you post the PNG image there so listeners-

Yeah

... could, uh, make their own?

At the very end.

Okay.

I put it in the post. Read the post, dang it.

I did.

It's not a full article. It says, "Been having way too much fun with this. I attached the PNG of the sticker to this post, so you can stick it wherever."

Okay. All right. Yeah, I saw the post yesterday, but you know my memory. It's garbage.

I even put you in charge of Fyre Festival.

[laughing]

Heisen- uh, not Heisenberg.

Heisenberg. [laughing]

The Hindenburg.

[laughing]

I put you in charge of Napoleon, uh, invading Russia during the winter-

[laughing]

... so all the soldiers were just dying of frostbite. I was getting really, really historic there.

Yeah. It, it was pretty fun. I, uh, you know, and listeners, I do have some of these stickers, and on the morning show, I'm gonna k- there's, I have a very few, you know, very limited quantities, and I'm gonna give them away on the morning show here and there. So if you really want one of these Victor, I did that stickers, just make sure you're listening-

We should get-

... 6:00 AM to 10:00 AM.

We should get more printed.

We should. They were expensive.

Were they?

Mm-hmm.

Oh.

Yeah. So, you know-

Well, I think it's partially Star- Star's fault 'cause she was like, "Well, do you want them, like, this way, or do you want them this other way?"

And I wanted them the fancy way.

And that's what she wanted, too, so I'm like, "Well, okay." I'm like, "I'd rather have them the cheap way so we can give more out to people."

Yeah, but then they'll, like, wear off. These ones, you know, they're, they're hardcore.

I know, but we don't have enough to cause mayhem around town.

Uh, that's true.

I, I w-

But it would also, you know, we talked with Lieutenant Crane about this on Traffic School, it could be considered vandalism-

But also-

... if people put them in, you know, places they shouldn't.

But also, we're not encouraging our listeners to do that.

No, I want them to put them on their car or whatever. You know? Uh, nowhere bad, anybody. Nowhere bad, so.

So that, that way, like, I would, I would love to have them everywhere to the point where people start posting about it in, like, Life in Idaho Falls. Like, what's with the point of these, what's with these stickers-

[laughing]

... of this bald guy? I don't know who this guy is.

Yeah. Well, uh, The Alibi put one up-

Cool

... which I thought was really funny. Did I send you that picture?

Yeah.

Okay.

You put that in the group chat.

Yeah. They, uh, [laughs] Becca had a pretty-

You're pointing at a monkey butt?

Pointing at a monkey butt. [laughs]

[laughs]

So I thought that was pretty funny.

We should go to the Idaho Falls Zoo and, and then when the animals start mating-

Oh, no. [laughing]

... when the animals start going at it, you put, "I did that."

[laughs]

[laughs]

[upbeat music] The Noon Hour of Madness and Mayhem is a production of Riverbend Media Group. For more information or to contact the show, visit riverbendmediagroup.com. [upbeat music]