Ep. 148 - Radio’s Not Dead, You Just Don’t Like Your DJ - 02/27/2026
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S1 E148

Ep. 148 - Radio’s Not Dead, You Just Don’t Like Your DJ - 02/27/2026

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[upbeat music] The noon hour of Madness and Mayhem, the podcast

It is Friday, and most importantly, it's the noon hour of Madness and Mayhem. I am Peaches.

I'm Victor Will.

I woke up this morning fired up.

Did you?

I don't know- I don't know why I decided to go on LinkedIn right as I woke up, but I'm like, "Sure, why not?" I, I, I sporadically check there every once in a while.

I don't know how long it's been since I looked at LinkedIn. I should probably check it just because.

Yeah, update your profile.

Eh, too much work.

I think ... Let, let me pull up your profile real quick. Let me see this.

Nah, too much work.

What do you mean too much?

I ain't updating any ... I probably haven't updated it in, like, a decade. Nah.

Let's see here. Radio hosting and programming extraordinaire.

That sounds accurate.

And you have that picture of you leaning up against a wall at your house that's in black and white. [laughs]

See, I don't even remember what the picture is, so.

Pocatello Senior High School right there. [laughs]

That's right. When Pocatello Senior High School.

"I never got my diploma because I refused to pay the fines."

I'm not gonna pay the fines. Never.

Oh, it says you're a musician of 25 years, [laughs] 11 months.

I forgot I am a musician of many, many years.

April 2000, the present. Wow.

That's right. What, what did you go find on LinkedIn, though? You, you had a point.

It was this post. Yeah, th- this guy made a post talking about how radio theoretically isn't dying, but people under the age of 30, none of them are saying that they listen to radio. And the, the ... And I, I totally agree, 'cause we have this fight every s- every single time where you're like, "Well, you know, the old people, they have the money," type of thing. Versus, like, young people, they have nothing, but at the same time, that's our future.

Yeah.

That's, that's who I try to-

Mm-hmm

... you know, sort of like ... Uh, what, what's the word I'm looking for? Make the program for-

Yeah

... type of thing for me, 'cause I'm, I'm also a part of the younger audience, even though I'm nearly 30, 'cause I have to hear it from our old listeners most of the time that, "Oh, you're such a baby."

Yeah. Yeah, you are part of the younger audience. But I know for a fact that young people listen to K-Bear 'cause they comment on our posts. Eh. I meet them, uh, out and about in the public and things like that. Yeah. Tons of l- young people listen to K-Bear.

Well, even though this po-

For sure

... this post kind of brought my biggest ... It pointed out my biggest fear of, like, my job not having a future type of thing.

Well, you know, with AI and things like that, it is not the best long-term [laughs] job to be in.

I really don't care about the whole AI implementation thing. I'm talking about just, like, the future of listeners, 'cause pretty soon those people born in the '70s and '80s, they're gonna be the old people not listening or dead.

Well, young people are listening to radio regardless of what this guy says. What did he poll his, uh, kids or something?

Yeah.

Yeah.

Yeah, he polled his kids, polled, uh, his kids' friends.

Yeah.

And of course ... I mean, m- m- most of the time what I see on Facebook is whene- whenever I post a meme of, like, uh, "What controller did you start out with when you started playing video games?"

Mm-hmm.

And it's always, always, always the first ever controller that came out back in, like, 1975.

Yeah, but the-

And it's never like me, where I'm like, "Oh, my first controller was the Nintendo GameCube."

Yeah, Facebook, you know, does tend to lean older as well. You know?

That's the thing I also recognize, too.

So, you know, the same kind of poll, you know, done on somewhere like Instagram or TikTok, I bet you'd get different results.

Well, I was also talking about that with Aubrey too. Like, th- th- some- most people of the younger generation, they try to say, "Hey, we're not, uh, going on social media," but then they also upload to TikTok, "Living my analog life."

Yeah, exactly. Yeah.

And it's like, you're still uploading to TikTok.

Yeah, and they're on Snapchat all day.

Right.

Yeah. No. I m- you, you guys are using social media. [laughs]

Yeah. But they, they're just kinda like ... You know, you see those people like Ev- What's the one question I asked recently for To Peach Their Own where it was like, "What technology do you love the most?" And then you get that one smart aleck that goes like, "Uh, Bluetooth radio," or l- you know, just the capability of Bluetooth-

Mm-hmm

... or connecting your phone to your car.

Yeah.

Apple CarPlay, being able to choose your music. And I have a bad feeling that, uh, you know, mo- most of these people, most of these people younger than me are just gonna go to Spotify, keep being on Spotify because it's convenient to them. But then in the near future we have artists that can't tour or can't do anything because they have zero money.

Well, as Spotify continues to, and every other platform, implement more and more ads and things like that, even for paid subscriptions ... Um, I mean, and our shows are available on there anyway. Um, I'm not too worried about it. They said in the '80s MTV was gonna kill radio. Um, uh, radio, I think ain't going anywhere anytime soon. We're in a better position than TV. That's for sure.

Oh, yeah.

You know?

Late night TV especially. Uh, those late night TV talk shows, they're going way downhill.

Oh, yeah, yeah. I mean, things, you know, they, they come and go in waves. It's like vinyl. It was completely dead at one point. Nobody ... They're, they're ... You couldn't buy vinyl. They didn't put out new releases on vinyl. Then it became trendy again for some reason, you know? And now you even see, like, cassette tapes, bands putting out cassette tapes. You know, at some point, I think radio will become trendy again 'cause people like to ... I, you know, especially ... Like, look at fashion. You know, Gen, Gen A or Gen Z, they all dress like me now. That's the popular style, baggy clothes and ... You know, everything goes in cycles. Rock music, it's coming back and getting bigger and bigger. Rock was so, so dead for so long. Yeah, I ... Radio could become trendy again if the industry will try some different things. You know, doing the ... Like I ranted about for 10 minutes yesterday, doing 15 seconds of talk, that's not gonna get people listening to radio. You need personalities that they connect with and like.

That's the whole point of tuning into the radio, is hearing the DJ, hearing the, the guy's show.

Yeah.

Hearing the person's ... the group.

It's been time and time again shown in, you know, polling and surveys that the number one people lis- number one reason people listen to radio is for the personalities, music number two. So, uh, uh, 'cause yeah, if, if-If you don't care about the personalities, you're gonna go listen to the unedited songs elsewhere. You know, listen to the normal versions of the songs. So people tune into radio 'cause they wanna hear the personalities. So if radio lets the personalities be personalities and talk and actually do something, radio might go somewhere. But they tend to just keep cutting and cutting and cutting and cutting and ... So I think in areas like ours, radio will last a lot longer and stay a lot stronger than in big cities. You know, big cities, the big market companies, they don't give a crap about the on-air talent at all, you know? And, uh, they're not doing anything to try to drive listenership, you know? Playing the same old tunes, you know, not playing new music, not playing heavy music in the morning on rock stations, all these old tried-and-true radio tactics need to go in the garbage, and they need to try something different, but they won't, you know? It's ... Thank you, iHeartMedia. [upbeat music] You suck.

The noon hour of Madness and Mayhem. I am Peaches.

I am Victor. We've talked about this a few times over, over the many, many years we've been doing this, Peaches, but when was the last time you paid full price for a brand-new video game?

Oh, it's been a long, long time. Actually, not, not even that, all that long. I'm thinking NBA 2K24, maybe '23.

Okay.

Might actually be '22.

Yeah, when did, uh, Resident Evil 8 come out?

I can look that up real fast.

I know it's faster for you than me on the old phone here, but I believe that was the last time I bought a brand-new game full price.

That was May 7th, 2021.

Wow! That long ago, huh? Well-

That feels like yesterday, just because [laughs] it's like all these 20 years are blending together for me.

Oh, they really are, dude. I mean, since 2020, it's just been this bleh.

Yeah, like what else is next?

Yeah.

What are we complaining about now?

Oh, geez.

What are we offended by?

I know. I'm glad it's Friday. [laughs] I need a day to sleep in. But I did take the plunge this morning, and I decided to buy Resident Evil 9.

Well, good for you.

It came out today.

Yeah, I saw, uh, people were already making YouTube videos of the first hour of gameplay.

Yeah, I haven't clicked on any of those videos 'cause I- I don't want any spoilers-

Right, yeah

... or anything like that. Uh, but I did purchase it for pickup. There were articles making the rounds yesterday saying, you know, all physical copies of the games or, or the game were sold out everywhere in the US. And I was like, I, I-

Not for these small towns.

That's right, not around here. So I, yeah, I found one. I'm gonna be able to go pick it up, and I'm gonna go grab it on, uh, my lunch break and, uh, hopefully get to play it this weekend.

I mean, a whole lengthy conversation about radio, we could easily have a whole lengthy conversation about video game pre-orders and how, uh, what's it called? The gaming industry, physical copies-

I know

... those are going away, obviously.

I know. It's frustrating-

They're already away

... 'cause, 'cause ... And that's what people were saying in the comments on those articles, like, "Just buy it digital." And it ... Like, if I can buy a physical copy, I'm gonna 'cause you can't sell a digital copy. You can't loan it to your friends. I hate games that, uh, you can only get digitally. I mean, I'll buy them 'cause that's the only way, but if there's a physical copy available, it's the same price. Why wouldn't you get one that you could resell or, yeah, loan to a friend or something like that? It's so annoying.

The only reason why, the only reason why I don't have physical anymore is because my Xbox Series X can't read discs, and so I also mostly play on the PC.

Yeah.

Like, my TV, my Xbox, they just sit there. I go to my back room, shut the door, you know, turn the heater on, and start playing games on the PC.

Yeah, and you can't buy physical copies of, uh, games for PC anymore-

No

... 'cause no computers have CD drives. [laughs]

I was just at one of, uh, Aubrey's, uh, friend's houses, and this is an, a, an older lady. My, my ... Aubrey's friends with people in their, with women in their 50s specifically. It's pretty funny.

All right.

But she w- pulled out a floppy disk.

[laughs]

That was her diary.

[laughs]

And I thought that was, uh, an ancient fossil.

Oh.

You know?

Oh, yeah, dude. That's some old-school technology right there. I don't even know if I have any floppy disks even saved. I mean, I got piles of CDs, but, uh-

You like CDs?

He- [laughs]

[laughs]

But I did get, [laughs] yeah, the CD, [laughs] copy of, uh, Resident Evil, and I'm pretty excited to check it out. It seems like it's getting really good reviews, so.

Speaking of, uh, CDs, we have these

Slipknot albums.

Oh, yeah, we need to give those away.

Yeah.

[laughs] We should figure out something with that.

There's a pile of like 10 of them-

[laughs]

... sitting behind me. It's like they're ... Hold on.

It's like a, a special edition of, uh, what? The, uh, their debut album?

Yeah, it's their self-titled album. There's all the classics on there, and then there's the demos and alternative mixes on CD two, so there's two CDs-

Two discs in there

... in this, in this jeweled case.

Yeah, and if you-

That, that's the one thing I hate about CDs sometimes is they'll be real cheap, and they'll give you the paper holder.

[laughs] Yeah.

I like these ones.

Yeah, I, I guess I could go either way, you know? I mean, CDs now are a, uh, decoration for me. I don't remember the last time I ... Well, actually, on my road trip to, uh, Bellingham, we did bust out my little booklet of CDs that's been in my truck, you know, hiding under the seat for [laughs] decades.

Did you just arrange them, or y- y- you basically, like, flip the page? It's like a binder, right?

Yeah.

Yeah, yeah.

Yeah. And, uh-

That's awesome

... 'cause we were in the middle of nowhere, had no service, so it was like, "Okay, well, what do we got?" And, you know, they're all, like, scratched, and so they'd be skipping and crap like that. CDs suck. [laughs] I saw some YouTube video about how CDs are making a comeback. I don't know. It's not that great of a format. [upbeat music]

This here's the noon hour of Madness and Mayhem. [laughs]

Yee-haw.

[laughs] I don't know why I did that.

I don't know why you did it either, Peaches. Um, so recently Metallica announced that, you know, they're gonna be doing shows at The Sphere. Now, I don't know if this is a secondary market site, but okay. Metallica, they do this thing at their shows called the Snake Pit-

Yeah

... where you're basically, like, right down by the stage in an open floor area.

People that make, like, nine figures a year-

Yeah

... only go in the Snake Pit.

So-

That or those people that, that know a friend who knows a friend who knows James Hetfield's cousin gets into the Snake Pit.

Yes. How m- how much would you guess-[laughs] The secondary market's listing, uh-

I bet it's like-

... snake pit tickets

... $20,000 or something crazy.

Uh, well, you did go a little high, but, uh, $5,293, lowest price in the section. Uh, that can't be the just normal rate, could it?

I feel, I feel bad for convincing my dad to buy, uh, tickets for the opening day game for Dodgers baseball.

Mm-hmm.

He's like, "The cheapest seats are $200 each."

[laughs]

I'm like, "Dad, it is opening day. Like, come on."

[laughs] Jeez peaches. Yeah.

And he just, sh- sure enough, he hangs the phone up, calls me back, says, "Yeah, I just bought the four tickets." [laughs]

[laughs] Let's, uh, let's check out StubHub here. Um, all right. Okay. What... It says these aren't even on sale till March 2nd, so-

That's what I was thinking.

Okay. All right.

There are those, uh... There was that time where Bad Omens tickets didn't even go on sale, and people were already trying to sell those tickets. I don't know how, if they just make those up or what happens there.

Yeah, they're... They probably have some kind of a connection, knowing they're gonna get a certain amount and so they just list them right out of the gate.

Even with the, uh, Sleep Token tour.

Oh, yeah.

Same thing.

Same deal. So, okay. Well, it, it's gonna be interesting to see what they actually charge. 'Cause I looked at the Metallica website the other day, and they didn't give any information about ticket prices. So, uh, I bet it's gonna be just, just nuts. It would be cool to see Metallica at the Sphere, but-

My friend Christian's leaving to Vegas, or he left for Vegas this morning to go-

Oh

... see the Eagles in the Sphere.

The Eagles, huh? Sounds exciting. [laughs]

[laughs] I mean, half of them are, I think, dead anyway.

I think so.

Like, Glenn Frey's passed. Uh, I don't really know any other members. I mean-

Yeah

... Don Henley's still alive.

I think I'd rather go see the Wizard of Oz [laughs] at the Sphere-

Me too, to be quite honest with you

... than the Eagles. [laughs]

Catch one of those apples, sell it for, like, two grand on eBay.

Yeah. Yeah.

If you sell four of them, you can afford your ticket to Metallica later this year. [laughs]

[laughs] Exactly. [upbeat music]

Here's one of the latest things that grinds my gears, Victor.

Grinds your gears, what is it?

Whenever somebody leaves a stupid comment, like they need to give out their two cents, but then they say, "Have a good time."

[laughs]

Like, that type of thing. Like, I posted the, I posted the question, "Who's coming to Bad Omens tonight? If you're not going, there's no need to comment." It's especially worse if you're one of those people that goes, "I wouldn't go if the tickets were free, but have fun."

[laughs] Yeah, you're gonna get that every time, though.

I'd pay 20 bucks a month for Facebook to just to eliminate those profiles. Anybody leaves a comment like that, uh, ban them from the site.

Like, I, I did one of those kind of comments the other day. I think it was Boise announced Lee Brice was coming, and I just commented-

[singing] I just wanna catch my fish-

[laughs] No, I commented-

... drive my truck

... commented it's tough being country anymore. [laughs]

[laughs] Okay. That one, that one, that one gets a pass.

No, what I was gonna bring up for this show is, you know how weird I am when it comes to, like, food and germs and trying to not get sick. I'm hoping I didn't make myself sick today. I'm gonna ask you if you think this was a good idea. Yesterday, showed up to work, and I brought two frozen breakfast sandwiches. They were in a bag, and I forgot I had them sitting on the counter in here till you got to work at 8:00. So they were frozen

but sat out for two hours. So then I put them in the fridge. You know, s- they, so they were refrigerated till today. They were all thawed. I cooked them and ate them for lunch. Do you think I'm gonna get food poisoning? [laughs]

No, I think you're fine.

You think so?

Yeah.

I'm kind of nervous, 'cause now my stomach's like [growls].

It's not like cross-contaminated meat or anything like that.

No.

It's just a frozen breakfast sandwich that you had sitting out here for a short while.

Two hours.

Short while.

Eh.

And then you put it in the fridge.

Yeah.

I think you should've just microwaved them

right then and there.

Well, that's what I should've done, but I didn't. I put them in the fridge.

Well, listen. Okay, Chantel just drank 10-year-old tea or something like that this morning.

Yeah, but that's just dried leaves.

But still.

I don't know.

10 years old, way past the expiration date. I, I myself am one of those people that if I see it's a day after the expiration date, I throw it out.

Ah, me too.

There's no way, no how.

Me too.

Uh, Aubrey and her family are like, "Oh, it expired in 2022? Still good."

[laughs] Yeah, dude, I'm the same way. So I'm just like, okay, is it the coffee that's making my stomach feel weird? Is it my brain? Or am I gonna suddenly be projectile vomiting all over the place? [laughs]

No, you're overthinking it. It's the f- it's the foods you don't think about that really get you.

Yeah.

Like the salad bar at that one particular grocery store-

Mm-hmm

... that I went to.

Yeah.

Yeah, there was that.

Lettuce is no good. Ugh, d- okay, I didn't eat any lettuce last night. Trying to think.

I had steak from a particular, uh, Mexican food spot.

Mm-hmm.

And that ruined me for two weeks. That was years ago.

Mm. Oh, yeah, you've told me about that.

But now, now, now I don't trust steak at all at any one of those, like, you order at the counter, assembly line type of places.

Ah. Yeah.

Yeah, can't do it.

All right. Well, I just, uh, you're, you're making me feel a little bit better. I did Google it before I ate them, and they're like, "Two hours is about the limit." [laughs] Let's fucking Google.

Well, there, there, there was, there was a mystery afoot, uh, earlier this morning, but we found out it was a prank by the Classy Crew, the Not So Classy Crew.

Yeah.

The Trashy 97 Morning Show.

Trashy 97, that's right.

Josh and Chantel. Um, supposedly there was a bag of milk in the-

In the fridge

... in the refrigerator, in the s- the break room refrigerator. And here's another thing. I, I'm glad you brought this up. Uh, apparently somebody ate Katie's cookies-

Ate Katie's cookies?

... i- in the break room, or in the fridge.

Oh.

And she did this whole, like, culprit list, I think, or something like that. A listener who usually listens to my show was listening to Z because her fork- her, uh, her work was forcing her to.

Mm-hmm.

Um, she was saying that Katie listed me as one of the culprits for eating her cookies.

She didn't na- name me, though, huh?

I, I don't know.

I-

Maybe she did, maybe she didn't.

Probably.

I-

I didn't eat the cookies. Yeah.

I, I don't touch people's food.

I don't either.

The one time I touched something was your Pepsi, [laughs] because I wanted to-

You swiped a Pepsi

... because I wanted to see if you would notice it would go... it went missing, and there was about six of them on your c- on the counter in your office.

[laughs] I know. I always have too many beverages sitting around. I've got, like, sodas and, you know, uh-

Dude, there's-

Seltzers

... seven of them in this studio at all times.

Water bottles. [laughs]

There's a Polar seltzer that's been sitting behind this monitor for the longest time.

I know, and it's, it's empty.

It's completely empty.

Here. Yeah, I'll, I'll throw it away after this show.

[laughs]

You hear that empty can, everybody? That's my garbage-

Yeah

... that's just been sitting here.

Victor drinks these seltzer waters all the time, but yeah. No, Katie was blaming me. I'm like, "I don't touch that break room all that much," because I even mentioned it on the air, I think with you and also by myself, that any single time I do something in that break room, it gets pointed out-

Yeah

... by other people, and then I get put on blast by the other people in the office w- who don't necessarily do their work half the time. So maybe I should just call them out-

[laughs]

... for not doing certain things like updating the concert calendar.

Yeah, you should. You should a- and, uh-

And I especially send that guy shows every single time they get announced.

Ooh.

Every single time.

Ooh.

You should see the Facebook messages.

I, I believe you. I believe you. Yeah, and you forgot to mention the bag of milk in the fridge. They put my name on it-

Yeah

... so that it made me look like some kind of a freak show.

Well, they found that at Josh's grandma's place or something like that?

The tea. Yeah, they found the-

No, but the, the bag of milk.

No, I think Chantelle just brought it. It-

She put... She's like, "Watch this," and put a, put milk in a Ziploc bag-

Yeah

... shut it tight.

Yeah, and brought it with to put in the tea.

Hmm.

Uh, but then yeah, they wanted to do something funny with the leftover milk in the plastic baggie, so they put my name on it, put it in the fridge, and then Josh came and asked me, "What's up with the, uh, your bag of milk in the fridge?"

I say just let it get chunky and sour, and then we put it in the box. Or what's in the box?

What's in the box? [laughs] Victor's bag of milk.

I mean, that's a... But remember that video I did in our TikTok, by the way, the, of, "Did anybody else ever have this in elementary school?" And it was these sacks of milk.

Oh, yeah, and it was like-

And you put the straw through.

Yeah, it was like, what the heck is that?

That's still getting views and comments.

Really? [laughs]

Yeah, yeah.

What the heck?

And I had that way- ba- many times back in the day.

I've n- yeah, and I'd never seen those before, so.

Somebody asked did I grow up in Canada? I'm like, "No, Southern California."

[laughs]

That's what I had. Weaver Elementary School. We had those little bags of milk, and-

So weird

... you would be, you'd be infuriated if you stabbed, stabbed it with the straw, and it went through the other side.

Ah, yeah, we-

And then all the milk came out.

We just had the little tiny cartons.

It was like a water bed of milk, a milk bed.

That's terrible. That's a, a, a terrible way to drink milk-

I mean-

... out of a bag

... those lunches back in the day, I mean, you're, you really think about it now, you used to have lunch like at el- at 11:30.

Hmm.

And it would be like what you s- a, a thawed out sandwich [laughs]

[laughs]

... for, that's been sitting on the, in the, in a bin. The, like th- hundreds of them.

Yeah, that's true.

Thawed out.

Hmm. All right, I'm probably okay with the, uh, breakfast sandwich, huh?

Yeah. Circling back to that whole thing.

Oh. I'm, I'm still nervous. All right, if I puke everywhere, everybody, I'll let you know on social.

Drink some prune juice.

Oh, [laughs] geez.

Yeah, uh, uh, 'cause I t- I drink one of those Alive mushroom drinks. You know, those things-

Uh-huh

... are awesome.

Yeah.

Found out, I found a place where they sell them for much cheaper compared to the rest, so I've been hitting that place up.

Oh, nice.

But, uh, I can tell you right now, uh, it cleared me out.

[laughs] Okay.

I, I went to the East Idaho News side of the, the, the building, let it rip.

They deserved a present today.

Oh yeah, they definitely did.

They did.

Yeah. [upbeat jazz music]

The noon hour of Madness and Mayhem is a production of Riverbend Media Group. For more information or to contact the show, visit riverbendmediagroup.com. [upbeat jazz music]